Keeping up with personal and professional responsibilities while trying to manage a Twitter feed and Facebook page has left many of us with the attention span of a gnat. For someONE or someTHING to stand out and receive finical and emotional support in unfavorable economic times, there has to be a buzz. Let’s reminisce a bit. Here, are 5 memorable charity campaigns that caused people to pump their brakes and pay attention.
How awesome is Bono?
Product Red campaign, inspired a generation to purchase RED products with a percentage of profits from sales going to fight AIDS in Africa.
2. Save Lids to Save Lives
You can’t get lost in the yogurt aisle when you see the beautiful pink Yoplait “Save Lids to Save Lives” yogurt tops.
A 13 year partnership between Yoplait and Susan G. Komen has raised more than 22 million dollars for breast cancer outreach programs.
3. Angel Network Katrina Homes Registry
The queen of daytime television, known for raising consciousness, placed a spotlight directly on the devastation caused by Hurriance Katrina.
In 2005 Oprah Winfrey, made a commitment to families displaced by Hurricane Katrina and Rita offering new homes! The launch of Angel Network Katrina Homes Registry allowed viewership to donate online raising $5 million to help provide supplies and furnishings for the new homes.
4. Just Stand Up: Artists Stand Up To Cancer
16 of the hottest singers collaborated on a project with soulful singer Kenneth “Babyface” Edmonds. You knew it was going to be a hit!
All-star musical superstars collaborate on a musical track raising funds and awareness for the “Stand Up To Cancer” charitable program.
5. ShareCraft 2012- Save the Children Challenge
Operation ShareCraft completes their mission!
Professional Video Gamer Chiren “Athene” Boumaaza launched the project ShareCraft 2012, with the goal of raising $1 million in 100 days. All of the profits going to Save the Children’s work in the Horn of Africa. Athene went on a hunger strike for 10 days to generate media attention to the project. Athene and community reached the $1 million dollar goal!